---
title: "PepsiCo and Elixir · Elixir Community"
description: "Elixir data pipelines and Phoenix tools help marketing and sales teams work with their data."
url: https://elixir.community/companies/pepsico/
---

[All companies](https://elixir.community/companies)

PepsiCo

# PepsiCo

Elixir data pipelines and Phoenix tools help marketing and sales teams work with their data.

## How PepsiCo uses Elixir

PepsiCo’s search-marketing system reads data from Snowflake, processes it in Elixir and stores it in PostgreSQL or Apache Druid. Phoenix then serves that data to internal teams and connects to partner APIs.

The published account covers both Search Marketing and Sales Intelligence teams. It shows Elixir being used for internal data products, rather than claiming that the whole company runs on one language.

Industry

Food & beverage

Website

[pepsico.com](https://www.pepsico.com)

## Further reading

-   [Elixir blog case study](https://elixir-lang.org/blog/2021/04/02/marketing-and-sales-intelligence-with-elixir-at-pepsico/)